3675 McNulty Way
Redwood City, CA 94061

An opportunity that combines my interest in outdoor recreation and leverages my 8 years experience marketing Internet, consumer, and technology products.
B.S., Advertising,School of Journalism, University of Oregon Minor: English. December, 1988
CNET "Best Buy" RocketMail awarded the best free e-mail service available on the Web. July, 1997
Murphy Award–Gold. Santa Clara Business Journal design award for brochure targeted at hotels. June, 1994
Marketing Person of the Year. Awarded for vertical marketing efforts and implementing budget. September, 1992
Best On-Site Promotion. Awarded at “Voice ‘92” trade show for exceptional efforts in generating exhibit hall excitement and product awareness. April, 1992
Skilled in FrontPage,Quark XPress, Photoshop, and MSOffice applications.
Experienced in: desktop publishing, multimedia and HTML applications.
Triathlete–ranked 43rd in nation and placed 3rd at World’s Toughest Triathlon in 1991.
Enjoy road and mountain biking, skiing, swimming, tennis, fishing, camping and extreme off-road running.

Yahoo! Incorporated
Santa Clara, CA November, 1997 to present
Manager of Production, Yahoo! Shopping
Responsible for management of Yahoo! Shopping product data base
Manage team of 7 producers and 5 engineers
Manage product categorization and feed processing

Producer, Yahoo! Classifieds

Responsible for Yahoo! Classifieds platform
Manage team of 3 producers and 4 engineers

Producer, Yahoo! Sports and Outdoors

Responsible for the creation, management and promotion of Yahoo! Parks and Ski and Snow
Aggregate existing content from Outdoor web sites into Yahoo! resource.
Working with Federal Government for launch of Federal Recreation site.

Four11 Corporation, "The Internet White Pages", (aquired by Yahoo! 10/97)
Menlo Park, CA 1997
Producer, Four11 and RocketMail

Responsible for the look and feel and user experience of the Four11 web site and RocketMail web-based email service.
Redesigned Four11 to provide a more intuitive, less intimidating search screen without losing any functionality.
Created the existing look and feel of current RocketMail version, integrating new logo and tone.
Based on customer feedback, conceptualized and created Internet's first "AdViewer" (for RocketMail) that allows users to scroll back and forward through ads and to customize the kinds of ads they want to see.
Designed and created Four11 submission for Netscape Guide by Yahoo!
Worked with sales and business development to create advertising opportunities and created the online Media Kit.
Managed banner trade program, maintaining an average of 15 million trades/month.

Wells Fargo Bank, Direct Distribution Group/
Online Banking, San Francisco, CA 1995-1997
Marketing Manager, Internet Channel

Market bank products to existing and new customers through Internet via online advertising and content development for personal banking web site, Wells Fargo Personal Banking.
Developed "Smart Sell" offers that target existing customers based on their financial behavior.
Designed and implemented Intranet to simplify and speed cumbersome approval process and to improve inter-departmental communication.
Initiated department’s first advertising effort with the PointCast Network.
Created new section, the "Information Vault," a resource for prospective and current customers.

Verifone Corporation, Redwood City, CA 1995
Associate Worldwide Product Marketing Manager

Responsible for Tranz and XL terminal product line.
Created migration plan for end-of life products.
Worked with project managers and engineering to localize products for International markets.

Centigram Communications Corporation, San Jose, CA 1990-1994
Associate Market Manager, Voice Mail Systems

Responsible for product development, promotional materials, advertising, trade shows, direct mail and joint-marketing opportunities contributing to vertical market sales increases in Health Care of 210%, Lodging of 180% and Higher Education of 167%.
Developed and managed $1 million vertical marketing budget.
Produced market-specific materials including video, multimedia demo diskette, CD-Rom product demo, selling guides, presentations, and brochures.
Managed value-added reseller promotional programs designed to deliver third party products through Centigram distribution channels.