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An
opportunity that combines my interest in outdoor
recreation and leverages my 8 years experience
marketing Internet, consumer, and technology
products. |
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CNET
"Best Buy" RocketMail awarded the best free
e-mail service available on the Web. July, 1997 |
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Murphy
Award–Gold. Santa Clara Business Journal design
award for brochure targeted at hotels. June, 1994 |
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Marketing
Person of the Year. Awarded for vertical marketing
efforts and implementing budget. September, 1992 |
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Best
On-Site Promotion. Awarded at “Voice
‘92” trade show for exceptional efforts
in generating exhibit hall excitement and product
awareness. April, 1992 |
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Skilled
in FrontPage,Quark XPress, Photoshop, and
MSOffice applications. |
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Experienced
in: desktop publishing, multimedia and HTML
applications. |
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Triathlete–ranked 43rd in nation and
placed 3rd at World’s Toughest Triathlon in
1991. |
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Enjoy road and
mountain biking, skiing, swimming, tennis,
fishing, camping and extreme off-road running. |
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Yahoo! Incorporated
Santa Clara, CA November, 1997 to present
Manager of
Production, Yahoo! Shopping
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Responsible for management of Yahoo! Shopping
product data base |
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Manage team of 7 producers
and 5 engineers |
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Manage product
categorization and feed processing |
Producer, Yahoo!
Classifieds
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Responsible for Yahoo! Classifieds platform |
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Manage team of 3 producers
and 4 engineers |
Producer, Yahoo!
Sports and Outdoors
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Responsible
for the creation, management and promotion of Yahoo! Parks
and Ski
and Snow |
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Aggregate existing content
from Outdoor web sites into Yahoo! resource. |
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Working with Federal
Government for launch of Federal Recreation site. |
Four11 Corporation, "The Internet White Pages",
(aquired by Yahoo! 10/97)
Menlo Park, CA 1997
Producer,
Four11 and RocketMail
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Responsible for the look and
feel and user experience of the Four11 web site and RocketMail web-based email
service. |
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Redesigned
Four11 to provide a more intuitive, less
intimidating search screen without losing any
functionality. |
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Created
the existing look and feel of current RocketMail
version, integrating new logo and tone. |
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Based
on customer feedback, conceptualized and created
Internet's first "AdViewer" (for
RocketMail) that allows users to scroll back and
forward through ads and to customize the kinds of
ads they want to see. |
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Designed
and created Four11 submission for Netscape Guide by
Yahoo! |
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Worked
with sales and business development to create
advertising opportunities and created the online Media Kit. |
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Managed
banner trade program, maintaining an average of
15 million trades/month. |
Wells Fargo Bank, Direct Distribution Group/
Online Banking, San Francisco, CA 1995-1997
Marketing
Manager, Internet Channel
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Market
bank products to existing and new customers
through Internet via online advertising and
content development for personal banking web
site, Wells
Fargo Personal Banking. |
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Developed
"Smart Sell" offers that target
existing customers based on their financial
behavior. |
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Designed
and implemented Intranet to simplify and speed
cumbersome approval process and to improve
inter-departmental communication. |
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Initiated
department’s first advertising effort with
the PointCast Network. |
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Created
new section, the "Information Vault," a resource for prospective
and current customers. |
Verifone Corporation, Redwood City, CA 1995
Associate
Worldwide Product Marketing Manager
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Responsible
for Tranz and XL terminal product line. |
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Created migration plan for
end-of life products. |
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Worked with project
managers and engineering to localize products for
International markets. |
Centigram Communications Corporation, San Jose, CA 1990-1994
Associate
Market Manager, Voice Mail Systems
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Responsible
for product development, promotional materials,
advertising, trade shows, direct mail and
joint-marketing opportunities contributing to
vertical market sales increases in Health Care of
210%, Lodging of 180% and Higher Education of
167%. |
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Developed
and managed $1 million vertical marketing budget. |
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Produced
market-specific materials including video,
multimedia demo diskette, CD-Rom product demo,
selling guides, presentations, and brochures. |
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Managed
value-added reseller promotional programs
designed to deliver third party products through
Centigram distribution channels. |
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