Prognostications and other thoughts

Friday, January 14, 2005

Google Ad Sense

This blogging SW is from blogger.com, owned by Google. Part of the "install" process is an offer to ad Google ads to your website.
The process was incredibly easy-you set up a username and password then enter some site info. Google then evaluates your request. A few hours later, an email came with the "approval". You then fill out info for W-2 to claim taxes and submit it.
The controls for modifying your ads are fairly easy to understand.

Now for the magic. I assumed Google would give you an option to enter content-specific keywords to better target the ads on your site, but there is no option. Last night, ads were simply "extra inventory"-ads to promote fund raising for Tsunami victims.
This morning, the ads on the top of my website were contextual-bicyling ads for Performance Bikes. That's magic.
Check it out:
http://twainmein.com
Granted, "ads" on this page are a bit all over the map right now.

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