Just posted Yahoo Publisher Network ads

So-Overture, a company that was bought by Yahoo!, invented search-based advertising. That is, the little, context-sensitive ads, that you see everywhere in search results. Google copied the idea--and has made their fortunes on it. They call it Ad Sense. Google then syndicated this ad unit--so that anyone with any site or blog--could host these relevant ads on other sites, outside of Google. They call this Ad Words. Ad Words now makes up ~45% of Google's revenues. They "work" because they are extremely targetted, and the audiences are authentic and captivated.

Yahoo/Overture has been slow to respond; finally they have with a beta product called Yahoo! Publisher Network.
I was able to get on the beta list.

So let's do a side-by-side comparison.

- Ease of getting "qualified": Google wins because it's a launched product. +1 google
- Online application/completion of w-9 forms. These are forms to make sure you get paid, and to report earnings to the IRS. Yahoo! is easier, with fewer pages. +1 yahoo.
- Ad format. Yahoo!'s interface is easier to understand, simpler. +1 Yahoo!
- Relevancy of ads. This is to be determined. Look at this page; which ads are more relevant?

Currently, Yahoo! is ahead; 2 points to 1.